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Few groups can identify as closely with India's
destiny and industrial progress as the Mahindra
Group. In fact, Mahindra is like a microcosm of
India. Both were born around the same time, had
the same aspirations and both experienced the
inevitable troughs
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and crests in the journey towards their goals.
And both continue to march on the path to
progress and global recognition.
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The birth of Mahindra & Mahindra
began when K.C. Mahindra visited the
United States of America as Chairman of
the India Supply Mission. He met Barney
Roos, inventor of the rugged 'general
purpose vehicle' or Jeep and had a flash
of inspiration: wouldn't a
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vehicle that had proved its
invincibility on the battlefields of
World War II be ideal for India's rugged
terrain and its kutcha rural
roads?
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Swift action followed thought. The Mahindra
brothers joined hands with a distinguished
gentleman called Ghulam Mohammad. And, on
October 2nd, 1945, Mahindra &
Mohammad was set up as a franchise for
assembling jeeps from Willys, USA.
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Two years later, India became an independent
nation and Mahindra & Mohammad changed its
name to Mahindra & Mahindra. Ghulam Mohammad
migrated to Pakistan post-partition and became
the first Finance Minister of Pakistan.
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Since then, Mahindra & Mahindra has grown
steadily in size and stature and evolved into a
Group that occupies a premier position in almost
all key sectors of the economy. The Group's
history is studded with milestones. Each one
taking the Group forward. In fact, today, its
total turnover is about 4* billion dollars.
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These days, Mahindra is a group in a hurry, engaged in
an ambitious, sustained and prolonged penetration into
the global arena. Its spirit can be encapsulated in the
words of the poet Robert Frost, a favourite of India's
first Prime Minister, Pandit Jawaharlal Nehru:
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"The woods are lovely, dark and
deep,
But I have promises to keep,
And miles to go before I sleep,
And miles to go before I sleep." |
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For Mahindra & Mahindra, this translates into many
more milestones to be set up before it rests. If ever...........
Click on the links below to preview the Amazing Mahindra
Scorpio CDR Diesel...Rugged, Economical Luxury!
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View online - E-brochure.pdf [printable]
Download - E-brochure.zip
http://www.mahindrascorpio.com/scorpio2006/Scorpio1024/Index.aspx |
